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This page was last updated on Friday, 01 November 2013 10:18:21 PM

Welcome, nice of you to come on board the Tourist Network.
Our radio market is dedicated to those consumers who have a high disposable
income who are looking for a place like yours where they can spend it. 
(remember.. they have just spent the whole year saving their money, 
now they are on holiday and they want to spend it)

Its your job to tell them what you can do for them .. 
          .......... on the Radio FM 88 Tourist Network


These listeners have no knowledge of the town or city they are entering
and more importantly no knowledge of any other radio station except us. 

Why is this so ... With 850 stations across Australia these high powered consumers
will have seen our blue and white signs leading in and out of every town 
with the words ..
          ........   Tourists Tune To FM 88

So if you are into accommodation (motels, caravan parks, hotels, units ..  
   .... time share, billeting, camping, back packing facilities) 
food (breakfast, lunch, dinner .. sit down or take away)
entertainment (pubs, clubs, resorts, leisure, cinema) 
anything do with motor vehicles (repairs, rentals or sales)  
real estate property (investment, rentals, purchases of houses, units) 
legal, medical (doctors, dentists, eyes) gift ware 
and more importantly the travel industry ..... then you should be heard .. 
.......... right here on the FM 88 Tourist Network.

Here are Terms Used in Radio advertising

Specified Time 

is when you tell us what time you want your promotion to go on-air

Run of Station 

is when we slot your promotion on-air

To keep it simple 
we focus on two x 12 hour periods
6 am to 6 pm
6 pm to 6 am

To make it even more simple 
we focus on 20, 50 or 100 repeats to maximise your listeners retention of your product

This is how it works in the 6 am to 6 pm prime time
For 30 second add repeated 20 times in 
Specified Time
at A$100.00 = A$ 2,000.00 plus GST

For 30 second add repeated 20 times in 
Run of Station
at A$ 50.00 = A$ 1,000.00 plus GST

You will also have studio time for preparing your promo / advert
D.Y.I Bring your own (must be saved in wave or mp3 format) 
Price per add at a setup of A$65.00 plus GST

Studio hire A$120.00 per hour plus GST
Ads can be put together within 2 hours provided preparation is done off site

Yes .. we do announcer LIVE ads 
Yes .. we do have show sponsorship programs
Yes .. we do shows provided they fit into our stations overall format 
Yes .. we do one off ad rates 
Yes .. we give extra air time if you take out a 3, 6, 9 or12 month promotion

Advertising Schedule for Week

Monday to Sunday 30 second ad 60 second ad

No. per week   Price per ad  plus GST

Specific time 20 ads 50 ads 100 ads 20 ads 50 ads 100 ads
6 am to 6 pm 100 95 90 200 190 180
6 pm to 6 am 75 70 65 150 140 130
Run of station  
6 am to 6 pm 50 45 40 100 90 80
6 pm to 6 am 35 30 25 70 60 50

 

Tourist Features Advertising Schedule for Week

Tourist Features
To drive your promotion further you can do a Tourist Feature of 2, 3 or 4 minute duration, nothing better than building a personal relationship with your future customer.
Common sense advises a minimum of 5 plays or 10 plays per day is all that is required to get the message across to the traveling public.

This is how it works in the 6 am to 6 pm prime time
10 plays you chose whether you want 2, 3 or 4 minutes

For 2 minutes add repeated 10 times in 
Specified Time
slot 6 am to 6 pm time slot at A$100.00 = A$ 1,000.00 plus GST

For 2 minutes add repeated 10 times in 
Run of Station
slot 6 am to 6 pm time slot at A$50.00 = A$ 500.00 plus GST

Monday to
Sunday
Tourist Features  5 plays Tourist Features  10 plays
2 min 3 min 4 min 2 min 3 min 4 min
Specific time

Price per play plus GST

6 am to 6 pm 130.00 195.00 260.00 100.00 150.00 200.00
6 pm to 6 am 100.00 143.00 195.00 75.00 110.00 150.00
Run of station
6 am to 6 pm 65.00 100.00 130.00 50.00 75.00 100.00
6 pm to 6 am 50.00 65.00 95.00 35.00 50.00 70.00

If you seek a promotion that's individually designed to meet your 
requirements then email radio@australiatrade.com.au or 
ring 07 3290 4488 and ask our station manager how to capture our 
high disposable income listeners
to your world of goods and services.