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This page was last updated on Monday, 07 October 2002 02:11:35 PM

Welcome, nice of you to come on board the Tourist Network.
Our radio market is dedicated to those consumers who 
have a high disposable income who are looking for a 
place like yours where they can spend it. 
(remember.. they have just spent the whole year saving their money, 
now they are on holiday and they want to spend it)

Its your job to tell them what you can do for them .. 
         .......... on the Radio FM 88 Tourist Network

These listeners have no knowledge of the town or city they 
are entering and more importantly no knowledge of any 
other radio station except us. 

Why is this so ... With 850 stations across Australia 
these high powered consumers will have seen our 
blue and white signs leading in and out of every town 
with the words ..
          ........   Tourists Tune To FM 88

So if you are into 
accommodation (motels, caravan parks, hotels, units ..  
   .... time share, billeting, camping, back packing facilities) 
food (breakfast, lunch, dinner .. sit down or take away)
entertainment (pubs, clubs, resorts, leisure, cinema) 
anything do with motor vehicles (repairs, rentals or sales)  
real estate property (investment, rentals, purchases of houses, units) 
legal, medical (doctors, dentists, eyes) gift ware 
and more importantly the travel industry .. 
   ... then you should be heard .. 
  .......... right here on the FM 88 Tourist Network.

Here are Terms Used in Radio advertising

Specified Time 
is when you tell us what time you want your promotion to go on-air

Run of Station 
is when we slot your promotion on-air

To keep it simple 
we focus on two x 12 hour periods
6 am to 6 pm
6 pm to 6 am

To make it even more simple 
we focus on 20, 50 or 100 repeats to maximise your listeners retention of your product

This is how it works in the 6 am to 6 pm prime time
For 30 second add repeated 20 times in 
Specified Time at A$100.00 = A$ 2,000.00 plus GST

For 30 second add repeated 20 times in 
Run of Station at A$ 50.00 = A$ 1,000.00 plus GST

You will also have studio time for preparing your promo / advert
D.Y.I Bring your own (must be saved in wave or mp3 format) 
Price per add at a setup of A$65.00 plus GST

Studio hire A$120.00 per hour plus GST
Ads can be put together within 2 hours provided preparation is done off site

Yes .. we do announcer LIVE ads 
Yes .. we do have show sponsorship programs
Yes .. we do shows provided they fit into our stations overall format 
Yes .. we do one off ad rates 
Yes .. we give extra air time if you take out a 3, 6, 9 or12 month promotion

Advertising Schedule for Week

Tourist Features Advertising Schedule for Week

Tourist Features
To drive your promotion further you can do a Tourist Feature of 2, 3 or 4 minute duration,
nothing better than building a personal relationship with your future customer.
Common sense advises a minimum of 5 plays or 10 plays per day is all that is required 
to get the message across to the traveling public.

This is how it works in the 6 am to 6 pm prime time
10 plays you chose whether you want 2, 3 or 4 minutes

For 2 minutes add repeated 10 times in 
Specified Time slot 6 am to 6 pm time slot at A$100.00 = A$ 1,000.00 plus GST

For 2 minutes add repeated 10 times in 
Run of Station slot 6 am to 6 pm time slot at A$50.00 = A$ 500.00 plus GST

If you seek a promotion that's individually designed to meet your 
requirements then email radio@australiatrade.com.au or 
ring 07 3290 4488 and ask our station manager how to capture our 
high disposable income listeners to your world of goods and services.