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SmartSound
This page was last updated on Wednesday, 16 June 2010 12:13:26 AM

We are unable to support this wonderful product on win 95, 98, ME, 2000, 2003, XP
It was originally designed for Win 3.1 / Dos application systems

SmartSound does virtually everything you want a stand-alone radio station to do.

Advertising , Sweepers, Features, Music, News, Time Calls, Back Announcements, Station Ids, Tourist Announcements, Interviews, Pre-Announcements, On This Day, Automatic Greeting, Weather Forecasts, Community Announcements, Automatic Date Announcements

Music

SmartSound can run for four years without playing the same music in the same order.

You can have both high-rotation music categories, and low-rotation. With low rotation, music from the main playlist will play in a given hour only once in 40 weeks! You normally store all the music you need on one computer hard disc costing only $600 or so.

SmartSound allows you to program the hourly flow of your music. You can start your hour with a particular category of music. Have particular categories on the quarter hours. And have all your music categories play in order the order you choose each hour.

You can, of course, change the music format each hour if you wish.

Some stations use SmartSound for a solid music format, with wall-to-wall music each hour. Others run with only a few music tracks each hour.

You can record different back announcements and pre-announcements. The computer chooses which one it will play, so that the same piece of music isn't always followed by the same back announcement.

 

Advertising

The SmartSound advertising format is quite flexible. You can run two, four, six, or twelve commercial breaks an hour. Advertisements can run any length, without any special programming required to compensate for longer or shorter ads. if you accidentally make an advertisement two seconds too long, it won't cut off the end!

SmartSound runs up to 1000 advertisements a day, spread equally over all time zones. You can have preferred position advertisements in the breakfast session. And you can even give your advertisers a list of when their advertisements will go to air.

If you have less than the maximum number of ads, SmartSound automatically adjusts itself to play less commercials per break and/or less commercial breaks.

Simple set up

SmartSound automatically schedules every item for you. You don't waste any time setting up daily or weekly schedules.

It has a one-step set-up procedure, which saves you considerable time. When you record an item (music, an advertisement, etc) you give it a play number. And that play number automatically decides when it will play and how often it will play. It's that simple!

 

Automatic time calls

SmartSound has the simplest possible system of automatic time calls. You don't need to record a separate time call for each minute of the day. SmartSound has one announcer comment giving the hour and another comment give the minute past (or to) the hour. It joins them together to give the time. This makes recording time calls a lot quicker- and saves storage space on your computer.

You can adjust SmartSound to automatically play 200, 400 or 600 time calls a week. Once you set the number, it schedules them for you - and it even gives YOU more time calls in the breakfast session.

 

Automatic date calls

One narrowest operator has set up SmartSound to run for a year untouched - except for changing advertisements. The station even gives listeners the date. SmartSound's automatic date announcements help keep the station sounding like its operating live.

The date announcements, like the time calls, join the various elements of the date together automatically. So the announcer can say, "Today is Thursday, the 12th of February. I'm enjoying myself, 1 hope you are too. Let's have more music." And those comments could have been recorded a year ago I

You can have up to 1 000 different announcer comments to run after the date call. They're all prerecorded and you're audience won't know.

 

Automatic greetings

If you have a limited audience (a-small town, or an ethnic audience) you can record up to 1 000 different greetings to individuals or families. These will play in rotation over, say, a month. And then they'll play again, but in different time slots. It makes your station personal, helping your target audience identify more with your station. Once you set up the automatic greetings, you don't have to touch it again for months - or years.

 

Station IDs

SmartSound can run with up to 50 different station IDs, some high rotation, some low. You can have specific IDs that play before specific music categories. There are IDs for each announcer, which automatically play only when that announcer is on air. And there are IDs for "commercial free zones" which automatically play only when you switch off your commercials.

Most IDs play in the same time slot only five times a year - which keeps your IDs sounding fresher for longer.

You can adjust how often IDs go to air.

 

Automatic apology

If there is a power failure and your station goes off air, SmartSound automatically apologises when power is restored. After the power failure, it automatically goes to the correct year, correct month, correct week, correct day and correct half hour in its four-year programming cycle. Then it plays a different music mix up to the half hour and then resumes normal scheduled programming. You can buy automated radio programs for $250,000 which won't do that!

 

Automated news

SmartSound's news service is extremely efficient. Newsreaders do not need to write their stories. They can simply record them one at a time into the computer - ad-libbing or reading from notes, newspapers, or a news service.

You can have high-rotation and low-rotation news stories. You can have two different versions of each story.

SmartSound will play the news in a different order with a different mix of stories each hour or half hour.

An experienced operator can produce the news for seven breakfast news bulletins in 30 minutes.

 

Pre-recorded features

SmartSound has up to six banks of prerecorded repeating features with up to 50 features in each bank. Each time they're played, the features go to air in a different time slot. So the effort you put into recording a feature isn't just used once.

In a music-based program, you can run these features as often as every 15 minutes, or as little as once every 90 minutes. Several stations use Smartsound for a features-based format. One has 500 features, with one running before each piece of music.

 

Four-hour repeat

One station uses SmartSound to run tourist information in four-hour repeating cycles. (This is to conform to its ABA opinion for tourist operation.) In this mode, SmartSound will create a totally new four hour cycle each time for the next four hours. Before SmartSound, the station spent 12 hours a week recording three lots of four-hour tapes. Now its weekly set-up time has been reduced to a few minutes.

 

Low-cost operation

SmartSound sounds very good. Listeners would never guess it's automated. Yet everything about it is low cost. One operator could set up your entire week's program in four or eight hours. Or you could set it up to run untouched for months.

SmartSound will rim on a normal home computer. Or you can buy specialised broadcast equipment designed specifically for SmartSound. Either way, the cost to automate your station is incredibly small.

SmartSound can revolutionise radio. It has been set up on both FM and AM stations and it works very well on both.

Above all, SmartSound is practical. It's not some theoretical idea of how automation should work. We developed it to run our own radio stations. And since we had on-air staff who had never used computers before, it had to be simple and practical.

We improved SmartSound each week for more than a year to perfect it. And now, at last, it's available to you.

Other features

SmartSound has a host of other features not mentioned in this brochure. Traffic reports, weather forecasts, announcer chats, live breaks in your automation, tourist information, album of the week, and daily (or hourly) information diaries, to name some. Write, phone, or fax for more details.

SmartSound is right for you.